Reference
Feed field reference
All 36 fields in OpenAI's product feed spec, in plain words. Checked against OpenAI's spec on 2026-10-07. If they disagree, the spec wins.
Required
On every row. A row missing one is not accepted.
Stable and unique for every item or variant. Keep leading zeros.
The product name, including the variant you picked. 150 characters at most.
Factual plain text, 5,000 characters at most. No HTML.
A public http or https page for this exact item.
The real brand name. Placeholders are rejected.
Your real trading name, on every row.
A direct link to a JPEG or PNG anyone can open.
One of in_stock, out_of_stock, pre_order, backorder or unknown.
in_stockout_of_stockpre_orderbackorderunknown
Amount and currency, like 79.99 USD. Positive, no thousands separators.
Needed for checkout
Needed before people can buy without leaving ChatGPT.
true to offer Instant Checkout. Needs search eligibility too.
Public link to your privacy policy. Needed for checkout.
Public link to your terms. Needed for checkout.
Needed for variants
Needed on every row that is one option of a product, like a size or colour.
Shared by every variant of one product, and different from item_id.
true on every variant row.
The options that pick this variant, like {"Size":"M"}.
Recommended
Not required, but they help ChatGPT match and describe your products.
8, 12, 13 or 14 digits with a valid check digit.
new, refurbished or used. Always say so when it is not new.
newrefurbishedused
A path from broad to specific, like Home > Kitchen > Mugs.
true or false. Leave out if you have not decided.
Link to your public returns page.
Optional
Send them when you have them.
Above zero, below price, same currency as price.
Manufacturer part number, sent with brand.
Extra direct image links.
Must match the image.
Use variant options when size picks the variant.
The main materials.
Positive net weight, sent with item_weight_unit.
Zero or more, same currency as price.
Whole days, only when accepts_returns is true.
Two-letter ISO code, like GB.
Two-letter ISO codes for the countries you sell to.
Defaults to true.